December 2015

Vaastu for Dummies

Vaastu Shastra is the ancient Indian science of architecture, which governs town planning and designing of man-made structures. Vaastu pertains to the physical, psychological and spiritual order of the built environment, in consonance with the cosmic energies.The fundamental premise of Vaastu is that the earth is a living organism, out of which other living creatures and organic forms emerge, and so every particle on earth and space possesses ‘living energy’. According to Vaastu shastra five elements – Earth, Fire, Water, Air or atmosphere and Sky or space – govern the principles of creation. These forces act for or against each other to create harmony and disharmony. It also says that everything on earth – in some form or other – is influenced by the nine planets, and each of these planets guards a direction. So our dwellings are under the influence of the five elements and the nine planets.

Vaastu shastra says that if the structure of your house is so designed that the positive forces override the negative forces which helps you and your family members to live a happy and healthy life.

A quick Vaastu check list is as below:

Vastu drawing


AVP a Century of Trust

Six months ago we had the good opportunity of meeting a certain Mr. KKji (Mr. P. R. Krishnakumar) of the Arya Vaidya Pharmacy. What was supposed to be a 10 minute courtesy meeting turned into an hour long conversation about health, wellness, acceptance of Ayurveda in some of the most unbelievable places, Pakistan for one, etc. This paved the way for our partnership with AVP to set up a wellness centre at Belmont.

Citrus belmont FB ADS Poster 02.jpg

The more we interacted, more we learned about the Arya Vaidya Pharmacy.  We were humbled to know that this was a Century old company offering  world class healthcare, wellness and many times saving lives and providing palliative care all through Ayurveda.

The process and the reputation helped them collaborate with WHO and UCLA Medical School.

“Brand building is a matter of trust, high degree of recall and consistency,” in the Pharma Industry says Sujay Shetty, Partner, PricewaterhouseCoopers.

That being the case AVP should be the stamp of Trust in Ayurveda


Legendary Partnerships

The last quarter of 2015 has been one of stitching together some great partnerships. Partnership of great trust, complimenting  capabilities and of mutual value creation.

Citrus Ventures is a baby when compared to some of the legendary companies we have partnered with.

One a 30 year old company developing urban infrastructure with substantial international presence.

Second a 40 year old housing mortgage giant in India known for impeccable governance standards.

Third is a century old family company engaged in providing health & wellness through Ayurveda.


Partnership like friendship is for life.

Legal Cheatsheet for this Party Season

The Christmas-New Year party season is back. All of you have starved, done some deadly work outs to stay in shape. Ok, here we have a seven point cheat sheet which guarantees you guilt free and weight free eating at parties.

  1. Start your day with a glass of lemon water and organic honey as it acts as a liver cleanser by assisting in detoxification.
  2. Have a decent-sized breakfast containing protein, complex carbohydrates, and some dairy. If all of that sounds like a complex equation have a either or combination of Dosa, Idly, Cornflakes, Multi grain toast, Omelette, Cheese and Yoghurt.  This will keep you full and maintain your energy levels. The same advice goes for lunch and pre-party snacks or dinners. If you’re going to a party where you can’t count on a meal being served, eat a healthy with plenty of protein (try and add fish), but make the meal a little bit smaller than usual.
  3. Eat fruits, 2-3 servings a day. The water and fiber content of fruits considerably increases levels of fullness. Fruits cut out cravings for unhealthy foods. Besides fruits are great replacements to unhealthy sugar treats and high calorie foods. Fruits does not mean fruit juices though.
  4. Learn to compensate after an indulgence. So every time you eat a dessert or sinful fries ensure you back up the next serving with salads and veggies or fibers.
  5. Eat before you leave the house. Don’t arrive at a big meal, event, or a party starving. You’ll end up overeating.
  6. When you’re at a party buffet table,choose three or four items you really want to eat, and then step away from the table so you’re not tempted to graze.
  7. Monitor your alcohol intake.Before going out, it’s important to decide how many alcoholic servings to enjoy. Rather than downing three drinks in one hour, it’s wiser to enjoy a few drinks over the course of a few hours. Drinking on an empty stomach can lead to quicker alcohol absorption. It’s wise to drink a pint of water before each alcoholic beverage is consumed to avoid dehydration.


Enjoy the season.

Aryabhata & Polaris

Most of you would have heard of Aryabhataan ancient astronomer and mathematician who lived between 476 and 550BC.

He was credited to have used the place value system which is based on the modern decimal system of calculation. In his work Aryabhatiyam  he has accurately conclude that  π  is an irrational number with an approximate value of 3.1416. In Ganitapada , Aryabhata gives the area of a triangle as “tribhujasya phalashariram samadalakoti bhujardhasamvargah” that translates to: “for a triangle, the result of a perpendicular with the half-side is the area.”. He also provided solutions to summation of a series.

His work on astronomy were ahead of his times. He concluded that the earth rotates about its axis daily, and that the apparent movement of the stars is a relative motion caused by the rotation of the earth, contrary to the then-prevailing view, that the sky rotated.  He believed that the planet’s orbits as elliptical rather than circular. He invented  instruments for  astronomical  measurements  and observations

From ancient times the pole star or dhruva nakshatra was used by ancient mariners to locate directions. The star is approximately aligned with the earth’s axis of rotation. This  pole star usually refers to Polaris which is our maiden villa development in North Bangalore.

Masterclass on Investing

Do you want to master the art of successful investing, its pretty simple – look at the investment strategy of successful people.

For starters we will give you a snapshot of where leaders from a wide variety of industries ranging from Private Equity, Jewellery, Legal Advisory, Iron Ore, Auto components & Advertising are investing:

Investment masterclass

Some patterns emerge from their investment strategy:

  1. Entrepreneurs invest into equity of own business (check what Surinder Kapur & Kalyanaraman does).
  2. Average investment in real estate  for all of them is greater than 30%.
  3. Professionals from investment industry allocate a larger share of money into equities & angel investments.
  4. Highest single category allocation are by Nishit Desai a top national level legal advisor – 70% in real estate and Piyush Pandey allocating 60% into FD&Bonds (a safe avenue).
  5. Gold as a category of investment is not preferred.

When you plan your investment strategy let it be Rs. 3 lac or Rs. 3 crore have a strategy and ensure it is suitable for you. From a long term perspective invest into:

  1. real estate (lower liquidity but good long term appreciation). Make use of the subvention options, plot investments and fast growing corridors. Remember this investment needs only diligence before investing.
  2. Equities (volatile but long term appreciation). Invest into companies engaged in sectors expected to grow in the next decade and also good quality management. Remember one has to keep on monitoring equity investments regularly.
  3. Creating a safety net. Have a good medical & life cover. If you are an entrepreneur go for a term cover.
  4. Maintaining a minimum liquidity for emergencies.

Happy investing


Top 3 Christmas Songs of all time

Ok the world is changing but hey its the Christmas Season and how can you enjoy the season without some great music. Christmas songs were never about gods or religion it was, particularly the older songs, about tradition, being together with friends and family,hope and great spirit and occasionally a certain Mr. Santa.

These songs have been passed on to us through generations, through the new age covers and makes one nostalgic.

We are listing here the top 3 Christmas songs

I am sure all of you would have heard the original or one of the cover versions. It became an instant hit when it came out in 1957 for its unique fusing of rock & roll and R&B style.

White Christmas is the best selling single of all time with more than 100 million sale. The original version was by Bing Crosby. In this version he is joined by Frank Sinatra.

Do they Know its Christmas – This song was the brain child of Bob Geldof. He mobilized English & Irish singers to do a Christmas song to generate resources to help Ethiopia fight famine in the 1980’s demonstrating the Real Spirit of Giving. We are sharing the 2014 version. This time around the group is raising money to fight ebola in Western Africa.

Enjoy the spirit of Xmas.

Whats common between Salman Khan & Ruskin Bond

Well both of them apparently can’t afford to own their dream homes. Coming from the giants in the respective industry, that’s a major cause of concern for the rest of India. Salman says his family’s dream home was always a tad too expensive. While it was more expensive by tens of thousands in early days the gap has grown into crores currently. This was as reported in Times of India Blog.

For Mr. Bond he always wanted his home with a garden with lots of flowers and plants which he found to be expensive.

One is 81 years old and the other is 50 years and have had extremely successful career and still they cant own? Moral of the story – Start early, when you have age on your side and allocate part of your income to own this appreciating asset, if you want to live in your dream home.

Mr. Bond & Mr. Khan i would recommend you check out our Belmont & Polaris – it has all what you want and pocket pe bhari nahin.




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