Affordable homes

WOMEN’S DAY – Can Real Estate be a good investment option?

With the conversation on women and their empowerment gaining momentum, there is increased focus on this demographic that has often been ignored especially when it comes to real estate investment. Citrus Ventures aims to address this gap with ‘Motown Vega’, their integrated housing project with friendly price points that can be a great value add to any woman’s investment portfolio.

When it comes to investment, women are commonly encouraged to invest in FD’s or mutual funds or other low risk options with better returns. Dabbling in real estate is often considered a risky proposition, because market conditions, maintenance costs, loans and property valuations change frequently and are considered too much for women to handle.

However, contrary to general perception, real estate is a very good investment option for women, which works to their advantage in the long run.

There are many reasons for the above statement;

  • Valuing real estate for cash flow and not capital gains Investing in real estate must be thought of as a long-term strategy and women play the waiting game very well. By assessing the property carefully and investing for good returns, a good cash flow can be maintained continuously for many years.
  • Using Other People’s Money Unlike other investment options which have to be paid from your own pocket, real estate requires a 20% down payment with 80% valuation put up by the bank. Women can take advantage of this as a better option compared to other popular investment instruments.
  • Rental payments cover debt With real estate investment, real value is in the rent generated. It covers initial cash investment and loan amount, and women can benefit from the steady income it provides.
  • Hidden Profit areas Investment in property also translates into lowering of taxable income, re-investment into other real estate and minimal tax options on assets. These are all profit areas that can be considered which works beneficially for women in the long run.

Motown Vega, an affordable housing project of Citrus Ventures comprises residential units that work as a great investment option for women. As a small integrated mini-township, these 1 BHK residential units located on Old Madras Highway NH4 are right at the heart of the automobile industry in an area that is witnessing rapid growth in economic activity, retail and infrastructure. Our project empowers women to consider real estate as a viable investment by providing pocket-friendly options that have all amenities and can be meticulously planned as an investment or living option.


North Bangalore – Reloaded: Jakkurado, Yelahankashire, Hebbaltimore

North Bangalore, not so fashionable an address until a few years ago, is now becoming the neighbourhood of the town. It is famed for being a self contained suburb of Bangalore city housing maximum number of residential  units with luxury housing.

A good percentage of housing launches in North Bangalore are now better as compared to East Bangalore. North zone suburbs are mostly happening due to the presence of well developed public infrastructure, social conveniences and development of IT SEZs. The turning point of this region came about with the setting up of the International Airport at Devanahalli.

A few years ago, Bangalore mostly referred addresses like  Jayanagar, Malleswaram, Sadashivnagar,Koramangala, Indiranagar for residential living while shopping always meant M.G Road, Brigade Road and Commercial Street.However, all that has been transformed for good. While the established suburban areas have held their fame, new neighbourhoods are becoming more appealing, especially for those who live amidst the city bustle.

Areas in North Bangalore like Jakkur, Yelahanka and Hebbal are now a bustling business corridor. These areas have witnessed several landmark developers heavily investing here. Jakkur, situated right next to Hebbal and opposite Sahakar Nagar, has seen tremendous growth in residential projects.

Amongst projects like Sobha Emerald and Prestige Dorchester situated in Jakkur, is Aries Lakeview by Citrus Ventures. This project comes with a panoramic view of the Jakkur Lake, which has developed an eco system of its own. It is  also one of the cleanest lakes in Bangalore city and a paradise for migrating birds, housing 10,000 birds making Jakkur Lake their haven. This lake has also been instrumental in replenishing the ground water table.

Jakkur Lake, one of the cleanest in Bangalore

Image Courtesy:

Aries Lakeview, situated away from the city commotion, is well connected with access to the NH-7 highway and the outer ring road. Employees working within the Central Business District(CBD) and tech parks like Manyata SEZ, Kiroloskar Business and more, now have the opportunity to live closer to work. Places in proximity to Aries Lakeview also include the Jakkur flying club, Ranchenahalli Lake, Arkavathy Layout and GKVK- University of Agricultural Sciences as well as schools like VIBGYOR High and Ryan International School.

Aries Lakeview, one of the projects in Jakkur
Aries Lakeview, one of the projects in Jakkur

With the saturation of popular city areas and continuous expansion of the city, new neighbourhoods are becoming more appealing to buyers.

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